good packaging should be convenient for handling and transportation, and can be firmly stored during storage. Even for handling and loading; Facilitate production, processing, turnover, loading, sealing, labeling, stacking, etc; Facilitate storage and identification of goods and commodity information; Convenient for store shelf display and sales; Convenient for consumers to carry, open and consume applications; Facilitate the classification and recycling of packaging waste. In short, the function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales and improve product added value. As a comprehensive discipline, packaging design has the duality of the combination of goods and art.
sales function is a function derived from the commercialization of society and market. The good or bad product packaging directly affects the sales of products. Through the graphic description of packaging, guide consumers to correctly consume products, reflect the cultural taste of specific commodities, give people a pleasant feeling and create added value.
protect the packaged goods from risks and damages, such as leakage, waste,, loss, scattering, doping, shrinkage and discoloration. During the period from production to use, protective measures are very important. If the packaging can not protect the items inside, this kind of packaging is a failure.
in order to identify, the product model, quantity, brand and the name of the manufacturer or retailer can be printed on the iron box package. Packaging can help warehouse managers accurately find products and consumers find what they want.
provide convenience. Manufacturers, marketers and customers need to move products from one place to another. Toothpaste or nails can be easily moved in the warehouse in the carton. The inconvenient packaging of pickles and washing powder has been replaced by the current small packaging. At this time, it is very convenient for consumers to purchase and take home.